Should My Wannabe Content Creator Friend Stop Using People for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram later, and it pops up like a surprise: I might be no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. I feel like our friendship has turned into me being her free crew. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I appreciate that she has supported me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being filmed, edited, or posted for an audience. I am not a accessory for her Instagram.

The Other Side: Marielle

I want my friend to see that the creations we produce together can get us a foot in the door.

I love creating videos. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I look up to people on TikTok who execute that aesthetic of casual, DIY content creation.

Creating content is my interpretation of engaging with life: observing the details, sharing them with an viewership that values the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my way of sharing opportunities, providing her a chance to experience exclusive moments that could help her professional path too. That’s not leverage, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we create together can achieve: a foot in the door. I understand not everyone likes being filmed, but often spontaneity is what makes content genuine. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in small ways. I thought filming a clip here or there would be enjoyable for her. Innovation flourishes in collaboration, and having my friend around makes endeavors lively and pleasurable. I don't compel her to participate in anything, and I would never deliberately embarrass her. But filming together occasionally is part of how I record our time together.

I value Beth’s friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like requesting permission before recording, and avoiding angles that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a replacement for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a friend point a camera at you. I understand that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is content. She needs to honor her friend's privacy.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everyone. It was kind she has assisted her friend professionally, but she must to hear what her friend desires.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Create some authentic memories, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Each appears confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Amy Fisher
Amy Fisher

A London-based writer and cultural critic with a passion for exploring urban lifestyles and creative trends across the UK.